Marketing Book 2

Marketing Book 2 > Target Your Market covers 4 very important aspects of marketing:
~ The Concept of a Product
~ The Life Cycle of a Product
~ Terminology & Definitions
~ Selecting Your Target Market

Understanding a product and its applicability towards a selected target market helps marketing managers to direct a product’s life cycle for optimum profitability.

This book is a stand alone learning guide and part of Patty Ann’s Marketing Series. At the conclusion, each book includes a multiple choice to test student comprehension and fun, yet practical activity.

Size: 46 Pages / .97 MB / Format: PDF