Consumer Marketing Ethics – Organic Labels

 

Consumer Marketing LESSONS = Organic Food Labels

3 LESSON ACTIVITIES – OBJECTIVES:

Consumer Product Awareness

  • Buyer Perceptions & Self Awareness
  • Marketing to Buyer Behaviors
  • Retail and Marketing Ethics
  • Company/Product Integrity
  • Consumer Responsibilities
  • Consumer – Self Protection

Educates for Healthy Choices

  • Encourages Consumer Awareness
  • Evaluate to Discern Retail Products
  • Determine Healthy vs. Non-Healthy Products
  • Understand Marketing and Retailer Motivations
  • Elevates Consumer Consciousness
  • Inspire Self Responsibility

The 3 Proactive Lessons Include:

◙ Suggested Uses for the Q&As:

  1. Initiate Class/Group Conversations
  2. Project Based Research and Fact Finding
  3. Consumer Marketing Integration
  4. Questions to Prompt Critical Thinking
  5. Integrate into Ethics-Morality Lessons
  6. Assign Individual or Group Research
  7. Questions Designed to Educate & Engage

◙ Ideas for Blog Assignment:

  1. Assign as Independent Study Project
  2. Use the Q&As to Pinpoint Blog Topic
  3. Augment ELA Writing Composition Skills:
    – Plan, Compose, Format, Edit to Completion
  4. Rubric Assessment with Standards Defined

◙ Oral Presentation Report:

    1. Topic & Planning Focus
    2. Target Audience Objectives
    3. Report Organization, Flow & Clarity
    4. Eye & Oral Audience Engagement
    5. Rubric Assessment with Standards Defined

Size: 24 Pages / 1 MB / Format: PDF

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