Brands vs. Logos

People believe a brand and a logo are interchangeable, with the same purpose. However, there is a BIG DIFFERENCE between a product Brand and its Logo!
Graphic Art Designers, and Marketing Students, need to know the influential characteristics of both terms. Why? So that when an artist is creating a logo for business owners, it is an accurate and attractive representation that not only promotes, BUT SELLS, their product or service.

LOGOS & BRANDS is an informative PDF presentation formatted for viewing as a slideshow, or to use as handouts.

Pertinent Topics Include:

• The Importance and Purpose of Branding
• History and Evolution of Logos and Brands
• The Distinction Between Logos and Brands
• Evolutionary Examples of Company Logos
• A Great Resource to Add to Your Graphic Arts and Marketing Library
• Includes 3 Activities to Develop Personalized Logos

Benefits of this Presentation:

• Understand differences of a brand versus a logo.
• Comprehend the history of brand ownership, and how it applies to a product promotion.
• Recognize that a logo is a physical graphic representation of a company brand.
• Discriminate that product brands represent a business experience.
• Create 3 personal logos to integrate the principles.
• Presentation is short, to the point, and teaches a vital concept quickly.

Size: 16 Pages /  Format: PDF