Marketing Book 1

Marketing Book 1 > All About Strategic Marketing consists of five main topics, plus a book activity and knowledge assessment:

~ Strategic Marketing Overview
~ The Marketing Concept
~ The Marketing Environment
~ Marketing Ethics
~ Social Responsibility

This broad overview serves as a great foundation for being introduced to the topic of Marketing. It also is the companion book to others in this series.

Size: 50 Pages / 5.25 MB / Format: PDF