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The Power of Pinterest

For those new to Pinterest or those wanting another users point of view, read on!

What is Pinterest?
Foremost Pinterest is a search engine that leads to ALL of the pins/boards/videos/people posted on Pinterest. It’s akin to searches found at Etsy, Amazon or eBay.

Pinterest is unique in that pins are selected and repinned on other boards. There pins can be picked up again (and again) and re-shared to more boards. This exponential sharing is the power of Pinterest. By design re-pins expand a pin’s viewing audience.

About Pinterest Profiles, Boards & Pins
A Pinterest profile is a webpage that contains boards. Profile owners can create new boards- or join existing boards. Inside each board is a collection of pins. There are 2 types of boards: personal and collaborative (group). Personal boards contain pins procured by the board owner. Collaborative, or group, boards invite others to join. Group boards offer a variety of pins on themed subjects.

Join and/or Create Group Boards
Anyone can create a group board. And invite other Pinterest users to pin on their board. You can also ask to join a group board. Joining a board allows you to post a pin on it. When you join a collaborative board it also displays on your profile page. Joining group boards is a great way to have your items mixed with like kind pins for more exposure. (Group boards are recognized by the sectioned circle icon on the left lower corner of a board.)

If you want to join a board, contact its owner. The board description may provide their email–or the URL contains their profile name. Send them a private message. Be sure to FOLLOW the board -FIRST- so you can be sent an invite to join.

Ideas to Organize Your Boards
There are many ways to set up your profile cover page. There is no magic formula. Realize your profile boards can- and will change over time. You can move/edit/delete/rename boards at anytime. For my profile I have presently arranged the boards in this manner:

  1. My first 3 boards contain products from my stores at: PattyAnn.net; TeachersPayTeachers, and Etsy. The 4th board has my photography and fine art as it’s a distinct category. Searchers prefer to target specific board types, so accurate board titles are vital.
  2. The next 5 are group boards I created: 1- eBook Stop n Shop; 2 – Books of Discovery 3- Education 4 All; 4- Graphic Arts Design Resources;  5- Career & Vocational Resources. These boards were created for my own pins, namely because I could not find any genre specific boards on Pinterest. I also invited others to join the boards who had similar pins to provide a variety of pins for viewers.
  3. Next there are my other interest boards: Communication in Relationships; Ethics & Critical Thinking Activities; Mental Health Mindfulness; Videos by PattyAnn.net; DiY Home Projects, + more. In all I have 18-20 boards. The rest of the boards are collaborative boards I joined. Board arrangements can be changed anytime.

Viewing Pinterest Profiles & Boards
People landing on your profile page want to know who and what your boards are all about. Since profiles can have many boards, people may view only the top rows. Therefore, when arranging boards, think of the visual experience you want to create for your audience. If you offer products to sell it is wise to put these boards upfront. Remember if someone is searching a particular topic they will pull up your board(s) and/or pin(s) if it fits their search. So do not fret about the perfect board display.

If you don’t see a group board to meet your needs > Create one! Then invite others to join. That was the case for my group boards. The intent was not only to showcase my pins, but invite like-kind pins. Now others ask to join my boards because they have pins that fit–and my boards are actively viewed.

Note: If a board receives few pins, views or action > change the board title, and description, to make it more attractive. The success of a group board depends on its owner.

TiPs for Collaborative Board Owners
If you create a board and want to attract quality pins, you MUST monitor board activity. Here are some tips:

  • Upfront in the description tell your audience what the board is about -and how to contact you. Post rules on what is- and is not- acceptable to pin.
  • When you get a request to join your board, click back to that person’s profile–before sending an invite. Check to see if their pins will fit your board. Otherwise spam can occur.
  • If a person posts off topic pins message them and request they comply to the board rules. I always give 1-3 courtesy warnings. If they don’t comply I block them from my board. Many folks just block pinners without notice. Sometimes pins get misplaced. Or their pin scheduler is not set up correctly. I believe it’s fair to warn folks, so they can modify their pinning habits.
  • You alone are responsible for the integrity of your board. View your group boards at least weekly. Keep them spam free. And cohesive to the board theme. Pinners and viewers appreciate a board that is true to its description.
  • Only create the number of group boards you are willing to monitor. My limit is 5 because I do not want to review, or police, my boards more than once a week. Do what fits you best.

Pinterest Takes Time to Grow
Like any social media, growing your Pinterest profile and following takes time. I started on Pinterest in 2012?- but did not become regularly active until 2017. That is when I truly realized the potential Pinterest offered. I only market through Pinterest. Because a picture IS worth 1000 words! And, it’s just fun to look at others creations.

The beauty of your Pinterest profile is that its active 24/7. And, a fun way to create and showcase our passions and talents. In any event, I hope this info provided a tad more insight to your Pinterest adventures!

Copyright 2019. All rights reserved.
No reprints or copying without permission of the author, Patty Ann.